With a robust background spanning more than 15 years across both public and business sectors, Liron Attias is a driving force within Israel's innovation landscape. Armed with a BA in Government, Diplomacy and Strategy, complemented by an MA in Design Innovation and Entrepreneurship, Liron's passion for innovation and global collaboration shines through. Her expertise lies in cultivating groundbreaking opportunities and forging partnerships that mutually benefit diplomatic and tech realms alike.
Liron's skill set encompasses strategic go-to-market planning, innovative business model development, and adept facilitation of high-level delegations. Her overarching goal is to strengthen global connections and propel progress through innovation, with Israel at the forefront.
As CEO of Innovation Without Borders (IWB), Liron leads initiatives that transcend boundaries, collaborating with public sectors, corporates, and industries worldwide to pioneer innovative solutions. Her leadership extends to strategic collaborations, investments, and open innovation endeavors, all geared toward enhancing Israel's standing in the dynamic innovation ecosystem.